Twitter As A Marketing Tool
The marketing industry is one which depends so greatly on having its finger on the pulse, it came as no surprise when people recognised the benefit of using Twitter as a marketing tool. If you think about it for a moment, the presence on the Internet of a site that allows you to speak to a wide range of people for free and place a link in the text has obvious and extensive marketing benefits. Not least of these is the fact that it cuts your marketing spend right back if used properly. When it comes to marketing effectively, one ...
Twitter Clients – No, Not That Kind Of Client…
As Twitter gains popularity, it has also driven the popularity of another recent internet phenomenon, that of the desktop “client”. Not a website, but still connected to the web, a client is a program that draws information from and distributes it to a website without the user needing to visit that site themselves. While this is not always a necessity, it does increase the convenience of the service. One particular reason for using a client is that you may be surfing another site and want to keep as few tabs open as possible – so instead of going back and ...
Is 140 Characters Ever Enough?
One thing that has emerged over the course of the last decade is a common aversion towards text speak, or a phenomenon to which people have begun to refer as “txt spk”. This is particularly prevalent among people who feel that language should be respected by those who use it and that if you are going to use a word, you should use the full word. While character limits (first identified as a barrier to clear communication with the advent of text messaging) do confer a certain urgency upon not wasting a word or a letter, it is possible to ...
Twitter for Advanced
Twitter As A Marketing Tool
The marketing industry is one which depends so greatly on having its finger on the...
Where Does Twitter Fit In?
The Internet may seem to be a behemoth of unconnected sites united simply by the...
Posting Links On Twitter
One of the things that makes Twitter so vibrant is that it is a very quick and very...
Read More Posts From This CategoryTwitter for Begginers
Spamming – Don’t Do It
The continuing etymology of the word “spam” is of interest to people with an...
Twitter Clients – No, Not That Kind Of Client…
As Twitter gains popularity, it has also driven the popularity of another recent...
Is 140 Characters Ever Enough?
One thing that has emerged over the course of the last decade is a common aversion...
Read More Posts From This CategoryGeneral Twitter Tips
Celebrity Tweeters
Social networking was doing perfectly fine before the explosion of Twitter, but the site has taken things to the next level. While the previous king of the social networking hill, Facebook, is considered by many to be a little bit too exposed (carrying as it does far more personal information), the Twitter revolution has become a way for celebrities... [Read more of this article]
Please Re-Tweet Me…
If someone told you back in 2008 that one day they would re-tweet you, you would have probably called a doctor and stayed with them until such time as the emergency services arrived. The word sounds bizarre and even a little bit embarrassing, but it has become common currency among Twitter users. Essentially, a re-tweet is when someone picks up on a... [Read more of this article]
Harassment On Twitter
One of the things that makes Twitter so instant is that it is moderated reactively rather than proactively. As a result, when you post something it goes into the stream of tweets instantly and can be read by anyone with access to the feed. While this is popular because it allows a steady flow of posts and lets you speak freely, it does have its drawbacks,... [Read more of this article]
The Perils Of Immediacy
It is often said that one of the best things about Twitter is that it updates in real time, and that when things are flowing well it is not unlike being at a party, or at least a reasonably lively meeting. But there are two sides to every coin, and it is worth taking account of the fact that immediacy can make things very hard to take back, particularly... [Read more of this article]
Trending Topics And Their Part In News Gathering
The “trending topic” as used on Twitter has been responsible for generating quite a bit of news over the last year, as Twitter has become a mainstream site like never before. As news media becomes ever more obsessed with “user-generated content”, the major news agencies are using Twitter to see what people are talking about. Where people used... [Read more of this article]
The Rise Of The Hashtag
Follow enough people on Twitter for long enough, and you will become aware of the use of the hashtag. Another of those words that has become common parlance in the last year or so due to the reach of Twitter, the hashtag is a simple enough concept, perhaps best explained by an example: Say you have been taking an interest in a news story. For example,... [Read more of this article]
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